The igivabuck name and its call to action phrase “do you” was created as a means to fund no-kill sanctuaries for displaced and abandoned shelter animals.
We are a cause driven brand, or more accurately, A Paws Driven Brand. As such we aspire to be a model for socially responsible business by donating 50% of our profits toward The "b" Town Freedom Project (see below).
Additionally, we hope to inspire young people to get involved with charitable causes by illustrating the collective power of many small donations and contributions. The obvious play-on-words behind the igivabuck logo is intentional. It is meant to evoke pause and be worn as a badge of compassion.
The most important thing you can know about us, is... we givabuck... do you?
Each day thousands of dogs and cats lose a little bit more of their spirit as they sit in cramped metal cages in overcrowded shelters. Most of them will never be adopted into loving homes. Most of them will be destroyed.
Although most shelters make every effort to create a comfortable atmosphere, the majority of animals experience traumatic levels of stress in a shelter environment. They are scared, confused and often in need of immediate medical attention. Surely this is not what nature intended for these loyal and loving creatures.
This is where we come in....